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MANAGEMENT ANALYSIS
& STRATEGIC THINKING
 
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MODULE SEVEN
 
Marketing Module   MARKETING

This module further develops the knowledge and tools agricultural producers need to take an informed and balanced approach to their marketing decisions. Topics addressed will include marketing plan development, futures and options basics, pricing strategies, fundamental, and technical analysis. Issues related to the marketing of value- added and identity-preserved products are also addressed.

FACULTY
Dan O'Brien

Glynn Tonsor