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March 1, 2004 Assessing Business Opportunities
http://www.agmanager.info/agribus/busdev/assess/Business%20that%20Makes%20a%20Differen ce.pdf … proposition itself. The steps involved in discovering value … and begins with a thorough assessment of these competing approaches …
February 25, 2012 Agribusiness Papers
Sales Customer Direct Marketing • Marketing assessment/plan is first step – Product characteristics – … Good recordkeeping helps you accurately compare  this year to previous years – Allows you to assess efficiency in your current  marketing and production plans • …