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          March 1, 2004    
          Assessing Business Opportunities    
  
          http://www.agmanager.info/agribus/busdev/assess/Business%20that%20Makes%20a%20Differen
ce.pdf … proposition itself.  
The steps involved in discovering 
value … and begins with a thorough 
assessment of these competing 
approaches …  
  
      
    
          February 25, 2012    
          Agribusiness Papers    
  
            Sales
Customer
Direct Marketing
• Marketing assessment/plan is first step
– Product characteristics
– … Good recordkeeping helps you accurately compare 
this year to previous years
– Allows you to assess efficiency in your current 
marketing and production plans
• …