Plant-Based Proteins and Beef Demand

February 18, 2021
Glynn Tonsor

K-State livestock economist Glynn Tonsor tells of a brand-new study he co-authored, which investigated the impact of plant-based protein products on consumer demand for beef in the U.S. This was done by way of a national survey, and it measured the preferences of traditional meat consumers and alternative diet consumers In general, beef scores very well in the majority of the findings.