Beef Demand Study

February 5, 2018
Glynn Tonsor

K-State livestock economist Glynn Tonsor summarizes the research findings that he reported at the national cattle producers' conference last week on the determinants of beef demand. This was a beef checkoff-funded study of the factors that are currently influencing demand, and the results revealed that factors other than retail price have a greater impact on consumer beef demand.

Tonsor_02-05-18.mp3